Why social media is not your home
Social media offers us a free digital space, but at a very high cost: control over our content and privacy. Albert Cuesta, journalist and coordinator of the Català Digital program at Fundació .cat, reflects in an article in the diari ARA on how we have lost control to the internet giants and why it is more necessary than ever to reclaim our own space online.
When the Internet was ours (and why we lost control)
When Tim Berners-Lee envisioned the web, he saw it as a decentralized space where anyone could create and share freely. For years, that was the case: individuals and businesses had their own websites and personalized domains that uniquely represented their digital identity.
Today, 64% of the world’s population relies on social media platforms like Instagram, Facebook, X, or TikTok for their online presence. But this comes with consequences: social networks do not belong to us, and neither does our content.
In the diari ARA article, Albert Cuesta explains this clearly:
- Privacy at risk: our data is used for advertising and commercial purposes.
- Limited control over content: if a platform changes its policies, we may lose visibility or even access to our own posts.
- Algorithm dependency: what we publish only reaches a fraction of our audience unless we pay for promotion.
- Risk of disappearance: if a platform shuts down, years of work can vanish instantly.
The alternative: your own digital space
So, what can we do? Albert Cuesta has a clear answer: having your own website with a personalized domain is the best way to ensure that your digital presence depends only on you.
- You own your digital space.
- You decide what you publish and how you publish it.
- You are not at the mercy of algorithms or policy changes.
- You protect yourself against censorship and data loss.
Fundació .cat offers two easy and secure options to help you reclaim control over your digital presence, whether personal or professional: jo.cat and domini.cat.
jo.cat
With jo.cat, you can create your personal website easily, quickly, and for free! A local alternative to biolink services like Linktree.
domini.cat
If you want a more complete digital presence, a .cat domain gives you independence, credibility, and total control over your online identity.
Don’t be a digital tenant—be the owner
Social media is useful, but it cannot be the only place where you exist online.
With jo.cat and domini.cat, you ensure that your content and digital identity always remain yours.
📌 Read the full article by Albert Cuesta in diari ARA
📌 Want your own website? Get started now with jo.cat
📌 Check the availability of your .cat domain
